Know your cash flow,
project profit, and
sales ROI in one dashboard.
MarginFlow helps agencies and service-based SMEs track cash in, cash out, project milestones, resource costs, expenses, and sales channel ROI — without living inside Google Sheets.
- Helios CRM — Phase 2May 24$18,000Invoiced
- Aurora Web App — Sprint 6May 27$9,500Expected
- Northwind Brand RefreshMay 29$6,200Delayed
- Lumen Mobile — UATJun 02$12,400Expected
| Date | Description | Project | Amount |
|---|---|---|---|
| May 18 | Milestone — Phase 1 | Helios CRM | +$22,000 |
| May 17 | Payroll — Engineering | Operating | −$18,400 |
| May 16 | Upwork — Client lead | Aurora | +$3,200 |
| May 15 | Figma + Notion | Subscriptions | −$214 |
| May 14 | Referral — Phase 1 | Northwind | +$6,200 |
Spreadsheets work until the business starts growing.
Service businesses often manage finance across many sheets, tabs, and formulas. As you grow, that creates confusion around actual profit, pending payments, project health, resource cost, and sales channel ROI.
Cash flow is scattered
Income, expenses, salaries, and subscriptions live in different tabs that never quite reconcile.
Project profit is unclear
Revenue is visible, but resource cost and delivery cost are not connected to it.
Milestones get missed
Expected payments are tracked manually, and follow-ups depend on memory.
Sales ROI is invisible
You spend on Upwork, Fiverr, LinkedIn, or ads — but don’t know which channel actually pays back.
Connect your money, projects, people, and sales channels.
Instead of managing finance through disconnected sheets, MarginFlow gives you one operating dashboard for service-business money decisions.
Cash Flow Control
Track cash in, cash out, balances, and monthly movement.
Project Profitability
Connect project revenue, milestones, resources, and costs.
Resource Cost Visibility
See how engineering, design, QA, and sales cost shapes delivery.
Sales Channel ROI
Compare money spent and revenue earned across every acquisition channel.
One dashboard for the numbers that actually matter.
Switch between the operating views your team uses every week — without rebuilding formulas every time.
- Helios CRM — Phase 2May 24$18,000Invoiced
- Aurora Web App — Sprint 6May 27$9,500Expected
- Northwind Brand RefreshMay 29$6,200Delayed
- Lumen Mobile — UATJun 02$12,400Expected
| Date | Description | Project | Amount |
|---|---|---|---|
| May 18 | Milestone — Phase 1 | Helios CRM | +$22,000 |
| May 17 | Payroll — Engineering | Operating | −$18,400 |
| May 16 | Upwork — Client lead | Aurora | +$3,200 |
| May 15 | Figma + Notion | Subscriptions | −$214 |
| May 14 | Referral — Phase 1 | Northwind | +$6,200 |
Everything a service business needs to control finance operations.
A pragmatic feature set built around how project-based teams actually work — not how accountants describe them.
Transactions Ledger
Track every cash-in and cash-out with category, project, sales channel, payment method, and notes.
Project Finance
Manage project value, collected amount, pending amount, status, and profitability.
Milestone Tracking
Expected milestones, due dates, actual payments, delayed payments, and upcoming collections.
Resource Management
Connect developers, designers, QA, and salespeople to project cost.
Monthly Reports
Opening balance, closing balance, expenses, income, profit/loss, and receivables.
Sales Channel ROI
Spend and revenue across Upwork, Fiverr, LinkedIn, referrals, and direct sales.
Expense Categories
Organize salaries, office, subscriptions, sales spend, utilities, assets, and miscellaneous.
Multi-Currency
Track USD, PKR, EUR, or other currencies with base-currency reporting.
SaaS Workspace
Invite team members, assign roles, and manage company-level finance data securely.
Built for project-based businesses.
Practical for the kinds of teams that run on milestones, retainers, and people — not SKUs and warehouses.
Software Agencies
Track client payments, developer costs, project margins, and sales sources from one dashboard.
Marketing Agencies
Understand campaign delivery cost, client profitability, recurring retainers, and sales spend.
Consulting Firms
Track retainers, milestones, team cost, invoiced work, and monthly profitability.
Freelancers With Teams
Move beyond basic income/expense sheets and understand real business margin.
From spreadsheet chaos to financial clarity.
Five steps to move from disconnected sheets to a structured operating dashboard.
- 1
Import your existing sheet
Bring transactions, projects, and milestones in via CSV or Excel.
- 2
Add projects and milestones
Define value, expected dates, and resource allocation.
- 3
Record cash in and cash out
Tag each transaction with category, project, and channel.
- 4
Assign resources and channels
Connect people and acquisition sources to delivery cost.
- 5
Review profit, cash flow, ROI
Read monthly reports without rebuilding any formula.
Finally know which channels are actually profitable.
Track spend, revenue, new sales, repeat sales, add-ons, and ROI across every acquisition channel — not just at the campaign level.
Designed with finance-grade discipline.
MarginFlow is built for sensitive business finance data — so security, access control, and auditability sit in the foundation, not as an afterthought.
MarginFlow is not a bank and does not move money. It helps businesses organize, analyze, and report their internal financial operations.
Each workspace’s data is logically separated by tenant boundaries.
Owner, finance, operator, and viewer roles with scoped permissions.
Every financial change records who, what, and when for review.
Strong password policies and session controls with MFA-ready design.
TLS in transit and at-rest encryption for sensitive records.
Validated CSV and Excel parsers with previews before any commit.
Edits and reversals stay traceable across all monthly closings.
Restrict exports and reporting access by role and workspace.
Why not just use Google Sheets?
Sheets are flexible. MarginFlow is structured. That structure is what gives founders reliable financial visibility as the business grows.
| Capability | Google Sheets | MarginFlow |
|---|---|---|
| Cash flow dashboard | Not really | Included |
| Project profitability | Not really | Included |
| Milestone tracking | Manual | Included |
| Resource cost tracking | Not really | Included |
| Sales channel ROI | Not really | Included |
| Monthly reports | Manual | Included |
| Multi-user roles | Basic | Included |
| Audit logs | Not really | Included |
| SaaS-ready workspace | Not really | Included |
| Import / export | Included | Included |
Sheets work brilliantly when you’re starting out. Once cash flow, milestones, resource cost, and sales channels all need to be reconciled together, structure starts paying for itself.
Join the early access list.
Be among the first service businesses to use MarginFlow and help shape the product. Pricing for each plan will be finalized with early access members.
Starter
For freelancers and small teams
- Transactions ledger
- Project tracking
- Milestone tracking
- Monthly reports
- 1 workspace
Growth
Most usefulFor agencies and SMEs
- Everything in Starter
- Resource management
- Sales channel ROI
- Team roles
- Advanced reports
Partner
For growing service businesses
- Everything in Growth
- Multi-currency
- Custom categories
- Priority onboarding
- Data import help
Built from the real finance workflow of a service business.
MarginFlow is being designed from real agency finance operations — including project-based revenue, monthly expenses, milestone collections, team costs, and sales-channel tracking.
Based on real SME finance workflows
Modeled from how project-based teams actually close their months.
Designed for project-based service businesses
Built around projects, milestones, resources, and acquisition channels.
Replaces scattered spreadsheets with structure
One source of truth for cash flow, profit, and ROI questions.
Answers, before you ask.
Common questions about MarginFlow, scope, and how it differs from accounting software.
No. MarginFlow is not a full accounting or tax filing system. It is a financial control dashboard for service businesses to manage cash flow, project profit, milestones, resource cost, and sales ROI.
Stop guessing your margins.
Track cash flow, project profit, resources, expenses, and sales ROI in one clean dashboard.
No credit card · Founder-friendly onboarding · Pricing announced with early access